Now, who’s limited? Whenever you say “We will not do this”, then you lose. If you say “I’m going to do it when I feel like it, and when I don’t feel like it, I’m not going to do it”, then you’ve got choice and you’ve got some basis on which to be in control.
— Bandler & Grinder in REFRAMING: Neuro Linguistic Programming And The Transformation Of Meaning